In last week’s blog, we looked at why it is important to define your target market. Primarily, it’s important so you fully understand your core customers, so you can make sure your products, services, and messages are appealing to them. In this week’s blog, we’ll look at how to define a target market. Analyse Your […]

What does your typical customer look like? Many people answer this question very broadly, but it’s much more helpful to your business if you narrow the definition down. In fact, the narrower you make it, the better. This typical customer then becomes your target market. In this blog, we’ll explore why this is important. We’ll […]