How to Define a Target Market

In last week’s blog, we looked at why it is important to define your target market. Primarily, it’s important so you fully understand your core customers, so you can make sure your products, services, and messages are appealing to them. In this week’s blog, we’ll look at how to define a target market. Analyse Your […]

Why It’s Important to Define Your Target Market

What does your typical customer look like? Many people answer this question very broadly, but it’s much more helpful to your business if you narrow the definition down. In fact, the narrower you make it, the better. This typical customer then becomes your target market. In this blog, we’ll explore why this is important. We’ll […]

How to Plan to Sell Your Business

Selling your business is a complex process. To ensure it goes smoothly, and to get the best possible price for the business, you must plan the sale carefully. This article looks at the steps you should take and some of the things you should think about. Be Clear on Why You Are Selling There are […]