Examples of common situations where websites collect data from users include:
- Contact forms
- Shopping carts
- Call back requests
- The use of website analytics services such as Google Analytics
- Displaying advertisements on your website from platforms like Google AdSense
- Incentives that encourage people to sign up to a newsletter or mailing list
- If users can register with your website
- And more…
- Who is collecting the data, i.e. the legal name and contact details of your company
- Why it is being collected
- Whether the data will be given to a third-party and, if so, who that third-party is
- Information on how to contact your company to correct or request the removal of any personal data from your records
Privacy Policies and SEO
One key part of SEO (Search Engine Optimisation) is taking steps to ensure Google trusts your website – if it trusts your website it is more likely to show it in a high position on its search results pages.
- Some third-party services require privacy policies – examples include Google AdSense and some affiliate programmes such as Amazon Affiliates
- It is the right thing to do – being open with your website visitors about how you use their data helps to build trust
What About Cookie Policies?
- Provide information on what the cookie is for and why you use it
- Obtain consent from the user
- Before you write, list out all the ways your website collects the personal data of users. Your IT or website development team might need to help with this stage.
- You don’t have to go into a lot of detail but you should explain how your website uses visitor data using clear language, covering all the points mentioned above.
For more tips or advice on running your business, please contact a member of the Gilroy Gannon team today.