SEO is important for all businesses, including those that target a local market. Local SEO is about ensuring your website appears in as many Google locations as possible for the search terms that are relevant to your business.
This will help you win more customers and generate more revenue and profits for your business.
Here are five things you should know about local SEO.
The starting point for all SEO is your website. It should load fast, work on mobile devices, and have unique content. Also, pay attention to the page titles and meta descriptions of your pages. You may need a web developer or SEO expert to help you update and optimise these on your website, but doing so will improve your visibility when potential customers search on Google.
Google My Business
Google My Business is a business directory. As it is part of Google, however, it is very big and very powerful. This is because it helps Google get a better understanding of your business and how it relates to your potential customers.
In addition, Google uses the information on Google My Business when potential customers conduct searches. For example, when someone searches for a service you offer, Google might show them a map of your area with businesses that offer that service. Google takes this information from Google My Business.
So, you should go to google.com/business/ to claim/setup your business. Make sure you then optimise the listing by adding information like your opening times as well as uploading images of your business and your logos.
Google My Business is not the only online directory you should register with as it helps with SEO when your business is in other directories as well. This particularly applies if they are local directories.
One important thing to be aware of when thinking about your business listings is NAP. It is an SEO abbreviation for Name, Address, and Phone Number. The important point to remember is your NAP should be consistent on your website, on Google My Business, and on all other listings your business appears on.
This means, for example, always using Street instead of sometimes abbreviating with St.
You have probably heard of links in relation to SEO – where a website links back to yours. Links are important in local SEO too, but citations are important also. This is where another website mentions your business with or without a link. Google is good at recognising mentions as being connected to your business.
One of the best ways of doing this is by getting your business mentioned on local news websites, the local council website, or the local chamber of commerce website.
Reviews are very important to local SEO too. You have probably seen this when searching for a business or service – you will see a star-based review of the business, often in a listing under a Google map.
It is, therefore, important you have a strategy in place that encourages your customers to leave you reviews on Google. This is much more important if your customers are consumers rather than businesses, although all websites can benefit from online reviews.
To get more help or advice with your business, please contact a member of the Gilroy Gannon team today.