Even in the modern digital age where a lot of communication is electronic, letterheads are still important. Getting the design right is, therefore, important too. The design includes the overall look of the letterhead as well as the information you must include, should include, and should leave out.
Below is a summary of what you should include on your letterhead by law, and some design tips.
If your company is a limited company, you must include the following information on your letterhead:
- The full legal name of the company, i.e. Your Company Name Limited.
- If your business is exempt from using the word “limited” in your company name, you must include your company’s legal type on the letterhead, for example, that it is a Company Limited by Guarantee or a Designated Activity Company.
- Where your business was registered, i.e. Registered in Ireland.
- Your company registration number.
- The address of the registered office. In addition, you must indicate that the address listed is the registered office address.
Design Tips, What you Should Include, and What You Should Leave Out
Your letterhead should look good, it should represent your brand properly, and it should work well, i.e. the letterhead should look good when printed on different types of printer (not just high-quality professional printers), it should not detract from the content of letters, and it should not distract the reader. Follow the tips below to achieve these goals:
- Include your logo – your letterhead is part of your company’s overall brand, so it should include your logo.
- Include your contact details – phone number, email address, and website address.
- Get the branding right – the image presented by the letterhead should match your overall brand. All elements on the letterhead influence this including the logo, design style, font used, size of text, etc. All these things should match and enhance your brand identity.
- Keep it simple – the letterhead should not be too busy. It should reflect your brand and look good, and it should perform its purpose. The purpose is to present contact information as well as legally required information if you are a limited company. It shouldn’t do any more than this, however, so the simplest designs are usually the best.
- Use colour, but not too much – colour is important as it helps to reflect your brand image and capture attention. Don’t use too much, though.
- Avoid borders – borders require precision printing which is not always possible, particularly when using standard office printers.
- Consider how the letterhead will look on a printer that doesn’t print in colour – you may have occasion to print your letterhead on a printer that doesn’t print colour. It is best to make sure yours still looks good in this situation.
- Use a hierarchical design – the most important information should be in the most obvious and accessible positions. Less important information can be a smaller text size and should be placed in a less accessible position, like the bottom of the page.
- Only include necessary information – don’t put too much information on the letterhead. For example, you should consider carefully before including multiple phone numbers, sales slogans, or links to social media profiles. In most situations, it is best not to include them.
Finally, maintain consistency by ensuring everyone in your company uses the same version of the letterhead. This helps to strengthen your brand image.
For more help or advice with your business please contact a member of the Gilroy Gannon team today.