There is an endless list of things that you could include on your website, but what are the most important? What are the things that you must include on your website by law? Here is a list of eight things you should include.
1. Limited Company Details
If you are a limited company, the law requires that you show the following information:
• The legal name of the company as it is registered
• The legal form of the company
• Where the company is registered
• The company registration number
• The address used in your company registration
This info must be on a page that is readily accessible.
In addition, if your company is being wound up, you must display this fact on your website.
2. Privacy Statement / Policy
Almost all websites will need a privacy statement, including if you have a contact form or if you have Google Analytics setup on your website.
3. Contact Details
This is not a legal requirement but it is good practice – both in terms of customer service and to help with search engine rankings. Make sure the main contact details (the contact information you would like the visitor to take immediate action with) are highly visible. In most situations, this means putting them on every page. You should then have a contact page with your full contact details.
4. Customer-Focused Content
Many websites feature content that talks a lot about the company – its history, achievements, executives/owners, facilities, etc. This is not what customers look for when they search for your products or services, though. Usually the customer has a problem:
• “I need a solution to …”
• “What price is …”
• “How do I fix …”
• “Where do I find …”
• “What is the telephone number for …”
You should think about the problems your customers have when searching for your products or services, and then make sure the content on your website addresses and offers solutions to those problems.
A blog helps your website and digital marketing efforts in several ways. This includes providing regular new content for Google and other search engines to find – this can help with your overall appearance in search results. It also helps to build relationships with visitors and establishes your company as a leader in the market.
6. Real Images
Bland stock images usually do not add any value to a website. It is much better to use real images, i.e. images you have taken.
7. Social Media
This includes links to your social media accounts as some customers will prefer to contact you via social media – for example, send you a message on Facebook. You should also include social sharing links so it is easy for customers to share content on your website.
8. Email Capture Form
Email marketing remains one of the most effective forms of digital marketing available. Your website is a good tool for capturing email addresses, so you should have a form asking visitors to sign up to your newsletter.
For more help or advice with your business, please contact a member of the Gilroy Gannon team today.